06-08-05

IAAPA Announces the McNeill Group as New Advertising Agency

Alexandria, Virginia —  The International Association of Amusement Parks and Attractions (IAAPA) has named the McNeill Group as its advertising agency, Beth Robertson, Vice President of Communications announced today.   The Alexandria, Virginia-based trade organization for the amusement and attractions industry hired McNeill Group to focus on the association’s advertising procurement for its print and online publications.

“The McNeill Group has a positive and established business history and we feel they will be able to bring our publications to the next level,” said Robertson.  “Their expertise and our dynamic products will make a very successful combination.”

Since 1991, the McNeill Group, a full-service publishing services firm, has helped trade, consumer and association publishers increase their revenue and lower their costs through outsourced advertising sales, custom publishing and reprint programs.  However, the agency’s award winning staff will focus on IAAPA’s advertising sales for its Websites (www.iaapa.org and www.ticketforfun.com); programs for the association’s three conventions and expos; the organization’s address and telephone directory; and its online directory and buyers guide.  McNeill Group will also promote advertising sales for IAAPA’s magazine, Funworld, which focuses on the current trends and different aspects of the amusement and attractions business world.  

IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 5,000 facility, supplier, and individual members from more than 85 countries. IAAPA strives to help members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry. www.iaapa.org

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