05-18-05
IGN ENTERTAINMENT PARTNERS WITH VISION ENTERTAINMENT TO EXTEND THE IGN BRAND INTO LIVE EVENT MARKETING
Irvine, California — IGN Entertainment, home to IGN.com®, the web site with the Internet’s highest audience composition of unique male visitors aged 18 to 34, is partnering with Vision Entertainment, producers of the nation’s largest lifestyle custom car show, Hot Import Nights, to produce IGN’s first consumer event IGN Live, based on IGN’s brand and gamer lifestyle content.
IGN Live, which will take place October 22 and 23, 2005 at the Anaheim Convention Center, will provide consumers a live, lifestyle entertainment experience covering videogames, action sports, cars, music, movies and gear/consumer electronics.
“Vision’s tremendous success in executing huge lifestyle events will allow IGN to successfully execute an event marketing strategy,” said Mark Jung, CEO of IGN Entertainment. “Consumers benefit because IGN becomes both an online and live event experience. Marketers benefit because IGN will offer a live media product to complement their online strategies."
This partnership brings together the leaders in live events and online content catering to the often difficult-to-reach 18-34 male demographic. Vision Entertainment’s Hot Import Night’s shows draw nearly half a million attendees to its 20 shows nationwide. IGN Entertainment’s online network serving the video game and entertainment enthusiast markets reaches an audience of more than 24 million unique monthly visitors, with the young male demographic at its core.
“Gaming enthusiasts have been waiting for a complete lifestyle event designed specifically for them,” said Glenn Rogers, President and CEO of Vision Entertainment. “Our partnership with IGN allows us to create a gaming lifestyle event with a partner who has credibility with this audience and is a leader in the video game industry.”
About IGN Entertainment
IGN Entertainment provides many of the Internet's leading destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males. The company's properties include IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox, 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached 24.1 million users worldwide* in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. IGN Entertainment is also a leading provider of technology for online game play in video games. The company's paid content, download and game play services are among the most popular game-related subscriptions available on the Internet. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the United States.
About Vision Entertainment
Vision Entertainment is an integrated marketing and event production company that provides a unique, powerful gateway to the potent, yet elusive Gen X-Y audience. Producing more than 20 annual events in the top North America markets, Vision provides compelling original concepts and turn-key solutions for an extensive list of clients. Their event strategy is to create an interactive and entertaining environment that empowers the Gen X-Y audience to express their individuality. The current portfolio of Vision Entertainment events includes Hot Import Nights, the RC Expo (RCX), Fresh Tracks Snow and Skate Expo and Holiday Havoc.
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