Visit Kart Expo Online
- HomePage / FYI
- News Briefs
- Now That I Have Your Attention
- Neat Stuff
- The Racer's Edge
- Sponsor Search
- Concession Corner
- Indoor Info
- Fun Times
- Book Nook
- Eye On The Industry
- Shop Talk
- The Last Laugh
- Kart Expo Update
- News Briefs
- Association News
- Classified Ads
- Calendar of Events
- Kart Link
- Archives
- Advertising Info
- Feedback
- Legal Stuff
- Weather Updates
- Maps/Directions
- Contact e-KMI
International Karting Industry Buyer's Guide
The other day while scanning through one of the karting forums, a racer posted that he was looking for sponsorships for himself. Many individuals came to his rescue only to be told, “I still need more information and more options.” I don’t really know what expected the forum readers to do for him beyond advice – maybe to send him a check, but in any case, many of the postings were helpful, some more than others. But the bottom line is… you have to work to get sponsorship – it’s not going to drop into you lap!
Below is a list of helpful
publications, books, newsletters and video tapes that may be helpful in
your quest for sponsorship dollars and/or product.
P U B L I C A T I O N S & B O O K S
HOW TO GET A RACING SPONSORSHIP
Author: Carl Goodwin
Published by: Goodwin
Publishing
GET READY, GET SET, GET
SPONSORED
Authors: Thomas Amshay,
Christina Clement
Published by: RFTS Publishing
STALKING THE MOTORSPORT
SPONSOR
Author: Pat Bentley
Published by: Steve Smith
Autosports
SPONSORSHIP AND THE WORLD
OF MOTOR RACING
Author: Guy Edwards
Published by: Hazelton
Publishing (UK)
STRATEGIC SELLING
Authors: Robert Miller,
Stephen Heiman
Published by: Warner
Books
THE GREAT MONEY HUNT
Author: Andrew J. Waite,
Published by Nexzus Motorsport
Marketing
THE SPONSOR’S REPORT
Author: Joyce Julius
and Associates
Published by: Joyce Julius
and Associates
TURNING HORSEPOWER INTO
MARKETING POWER
Authors: Thomas Amshay,
Christina Clement
Published by: RFTS Publishing
N E W S L E T T E R
ERNIE SAXTON’S MOTORSPORTS
SPONSORSHIP MARKETING NEWS
Author: Ernie Saxton
Published by: Ernie Saxton
Communications Inc.
Phone: 215-752-7797
V I D E O T A P E S
SPONSORSHIP – Video Tape
Author: Tom Argy Jr.
Published by: TCM Racing
Phone: 716-284-5792
PS – Now’s the time to approach potential sponsors as this is the time of the year budgets are determined for next year!
GOOD LUCK with your Sponsor
Search!
END
Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com
