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SPONSOR SEARCH
HELPFUL SPONSORSHIP PUBLICATIONS, BOOKS, NEWSLETTERS AND VIDEO TAPES

The other day while scanning through one of the karting forums, a racer posted that he was looking for sponsorships for himself. Many individuals came to his rescue only to be told, “I still need more information and more options.” I don’t really know what expected the forum readers to do for him beyond advice – maybe to send him a check, but in any case, many of the postings were helpful, some more than others. But the bottom line is… you have to work to get sponsorship – it’s not going to drop into you lap!

Below is a list of helpful publications, books, newsletters and video tapes that may be helpful in your quest for sponsorship dollars and/or product. 
 

P U B L I C A T I O N S   &   B O O K S

HOW TO GET A RACING SPONSORSHIP
Author: Carl Goodwin
Published by: Goodwin Publishing
 

GET READY, GET SET, GET SPONSORED 
Authors: Thomas Amshay, Christina Clement
Published by: RFTS Publishing
 

STALKING THE MOTORSPORT SPONSOR
Author: Pat Bentley
Published by: Steve Smith Autosports
 

SPONSORSHIP AND THE WORLD OF MOTOR RACING
Author: Guy Edwards
Published by: Hazelton Publishing (UK)
 

STRATEGIC SELLING
Authors: Robert Miller, Stephen Heiman
Published by: Warner Books
 

THE GREAT MONEY HUNT
Author: Andrew J. Waite, 
Published by Nexzus Motorsport Marketing
 

THE SPONSOR’S REPORT
Author: Joyce Julius and Associates
Published by: Joyce Julius and Associates
 

TURNING HORSEPOWER INTO MARKETING POWER
Authors: Thomas Amshay, Christina Clement
Published by: RFTS Publishing
 
 

N E W S L E T T E R

ERNIE SAXTON’S MOTORSPORTS SPONSORSHIP MARKETING NEWS
Author: Ernie Saxton
Published by: Ernie Saxton Communications Inc.
Phone: 215-752-7797
 
 

V I D E O   T A P E S

SPONSORSHIP – Video Tape
Author: Tom Argy Jr.
Published by: TCM Racing
Phone: 716-284-5792
 

PS – Now’s the time to approach potential sponsors as this is the time of the year budgets are determined for next year! 

GOOD LUCK with your Sponsor Search!
 

END


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Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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