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THE ULTIMATE GUIDE TO SPORT EVENT MANAGEMENT AND MARKETING

Those looking for sponsorship for personal race teams, tracks or karting events should take some time to read the following book: THE ULTIMATE GUIDE TO SPORT EVENT MANAGEMENT AND MARKETING by Stedman Graham (Yes, this is Oprah’s steady boyfriend), Joe Jeff Goldblatt and Lisa Delpy. Though not specific to sponsorship, insights from the authors may help in your quest.

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy.

Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporation, schools, and other sport event organizations now rely on professionals skilled in key business areas — finance, hospitality, risk management, sales, marketing, communication, and team leadership — to help them design, plan and manage a profitable, memorable sport event that runs smoothly from start to finish.

“The Ultimate Guide to Sport Management and Marketing” contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether you are breaking into the field of sport event management and marketing or you’ve an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success. Authors Stedman Graham, Joe Jeff Goldblatt and Lisa Delpy draw on their years of experience as event planners in this exciting field to bring you new ideas, as ell as tried-and-true techniques, for sport event management and marketing in a highly competitive environment.

Inside “The Ultimate Guide to Sport Event Management and Marketing” you’ll find:

a) Key strategies for managing event logistics, including volunteers, facilities, uniforms, transportation, food and beverage, ticketing and admissions, and much more.

b) Examples from community sport events, not-for-profit and corporate events, intercollegiate sport programs, and international and professional league activities such as the Olympic Games and Super Bowl.

c) Critical planning techniques, including how to conduct your planning meetings, set benchmarks, and plan for contingencies.

d) A review of negotiations and contracts with sponsors, suppliers and insurance companies.

e) Steps for finding, acquiring, contacting, and maximizing the involvement of a celebrity athlete.

f) An integrated approach to marketing that considers every kind of medium (from TV to points-of-sale) and tells how to maximize it.

g) Advice for acquiring funding for sport events including a sponsorship outline.

h) Detailed descriptions of indoor and outdoor sport events and how to determine which event is best for your organization.

i) Tips on how to enter the field: what jobs to look for and how much you’ll make.

The authors provide you with a checklist to evaluate the assets you bring to this profession and to look for mentors who can help you further develop your talents. Use “The Ultimate Guide to Sport Event Management and Marketing” as your springboard for accelerated achievement in this exciting challenging new industry.

INFORMATION:
The Ultimate Guide to Sport Event Management and Marketing
By: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy
ISBN: 07863-0244-5
383 Pages – Hardcover
Publisher: Irwin Professional Publishing, Chicago, Illinois

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