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We have found an outstanding publication that should be very helpful in obtaining sponsorship for your kart team. You should be able to locate this publication at your local bookstore or on Amazon.com by using the ISBN number listed below.

THE GREAT MONEY HUNT
Author: Andrew J. Waite
ISBN: 0-9636318-0-2
Pages: 500
Binding: Paperback
Publisher Nexzus Motorsports Marketing

“The Great Money Hunt” is a practical insider’s guide to raising sponsorship. It is a guide to sponsorship campaign strategy including a workbook with proposals, justifications and other correspondence. This easy-to-read book also includes how to find prospects, build strategies, sell and fulfill sponsorship marketing needs and more.

The publication is made up of two “volumes” of 250 pages. The first volume is a blow-by-blow sponsorship sales methodology needed to plan a campaign, plan an offer, find and approach prospects, beat back objections, define their needs and answer them with your race program.

It is the most detailed and most comprehensive of any sponsorship guide on the market today.

Volume two is a companion volume with all of the back-up documentation to the narrative in Volume 1.

If you’re looking for those elusive sponsorship dollars, you should read this book. It gives you the straight scoop on how to go on THE GREAT MONEY HUNT!

ABOUT THE AUTHOR: Andrew Waite is the president of Nexzus Motorsports Marketing Inc. Nexzus represents drivers, teams and sponsors seeking productive marketing partnerships using motorsports as the compelling theme.

Prior to entering motorsports, Andrew lead a sales organization for a major computer vendor, founded and successfully sold a short run trade publication and is the author of the best selling book, “The Inbound Telephone Call Center.” Andrew also co-authored Scott Pruett’s “Defining Motorsports”, a pocket guide to motorsports terminology.

Since becoming involved with motorsports in the early 1990’s, Andrew has produced substantial funding for drivers and teams and successfully introduced a number of new sponsors to the sport. He was instrumental in assisting the 1992 Indy 500 Rookie of the Year in attaining their dream.

END

Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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