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Editor Note: Ernie Saxton assembles one of the premier motorsports sponsorship newsletters, “Motorsports Sponsorship Marketing News”, which showcases the latest news on motorsports sponsorship, marketing and event promotion.
A veteran of more than 35 years' experience in motorsports marketing and promotions. Ernie Saxton is doing exactly what he's always wanted to do: upgrading motorsports communications, bringing motorsports to the corporate world and helping motorsports grow and prosper. Considered an expert in sponsorship marketing, he is often called on for media interviews and consultation.
Saxton was Manager of Marketing and advertising for Chilton Book Company, a division of ABC/Capital Cities, for 13 years. In 1989 he left to pursue full-time (what had been a part-time endeavor) the motorsports and automotive aftermarket activities which had been demanding more and more of his time.
An award-winning broadcaster and journalist, Saxton is a frequent contributor to national and local publications like TRACKSIDE, AREA AUTO RACING NEWS, MOTORSPORTS WEEKLY, INSIDE TRACK (CANADA), and others including STOCK CAR RACING MAGAZINE and NASCAR MAGAZINE in addition to his international motorsports marketing newsletter, MOTORSPORTS SPONSORSHIP MARKETING NEWS. Saxton's articles also appear on www.openwheelracing.com, www.phillyracing.com and www.stockcarcity.com. He is also part of Monday Night Motorsports show on WEST-AM Radio in Easton, Pa. He also contributes to WBCB AM Radio.
Saxton served six years
as Press Liaison for Pocono International (more than 130,000 people at
each NASCAR Winston Cup event.) Director of Communications and MC for the
annual Pennzoil Motorsports auto racing trade show which attracts over
50,000 people. He is "jack of all trades" for NASCAR's Grandview Speedway:
He is Director of Communications, publisher and editor of the track's weekly
magazine and was producer and host of Grandview's weekly TV show, "Greatest
Show on Dirt". He is vice president of Marketing for Rising Star Publications
(publishing motorsports books; including books on Davey Allison, Robert
Pressley and Max Helton.). He also was co-host of a two hour call in auto
racing/sports show on WIP Radio-Philadelphia. The well-known announcer
and speaker also gives back to the industry. He helped found both the Motorsports
Organizers of Pennsylvania and the Eastern Motorsports Press Association,
and is currently President of EMPA. Saxton is on the board of the
Liger/Rensi Youth League in Philadelphia, PA.
Ernie Saxton Communications
1448 Hollywood Avenue
Langhorne, Pennsylvania
19047-7417
Phone: 215-752-7797
Fax: 215-752-1518
email: ESAXTON144@AOL.COM
Web: http://www.saxtonsponsormarket.com/
END
Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com
