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SPONSOR SEARCH
FORGET SPONSORSHIP – AS YOU KNOW IT!

Attend IEG'S 21ST ANNUAL SPONSORSHIP CONFERENCE and hear from sponsorship's most powerful people. 

March 14-17, 2004 at the Chicago Hilton and Towers, Chicago Illinois USA

2004 Conference Agenda:

Sunday, March 14, 2004
Boy Scout or not, here’s your chance to be prepared. Those who have attended previous IEG events know how jam-packed the next three days will be and how advantageous it is to review in advance the scores of session choices and 1,200 colleagues to potentially meet. The conference kicks off at 5:30 p.m. with Head Start Workshops lead by IEG’s senior analysts, where they share the major developments and newest practices of the past year. An essential beginning to an idea-filled Conference program

Monday, March 15, 2004
Hear from: Blue Cross and Blue Shield, Chicago Bears, Clorox, Cornerstone, Green Team Advertising, IEG, Juice Sponsorship Strategies, MasterCard, Microsoft, Motorola, Nextel, NMA Entertainment, PROtential, Reebok, Saatchi & Saatchi, Shell, Toys "R" Us, Unilever, Untraditional Marketing

Tuesday, March 16, 2004
Hear from: AirTran Airways, American Bar Assn., Citizens Bank, City of New York, Coca-Cola, Colgate-Palmolive, EVENT TV Int'l, Georgia-Pacific, Golin/Harris Int'l, Home Depot, IBM, IEG, McDonald's, NASCAR, Nokia, Oakland A's, Performance Research, Radiate Group, Total Selling Solutions, Washington Mutual, Z+ Partners

Wednesday, March 17, 2004
Hear from: Arthritis Foundation, Bank of America, Bell Canada, Big Red Rooster, Boston University, Eventful Promotions, FishBait Marketing, Gilco Sports & Entertainment, IEG, John Paul Mitchell, Mercedes, Microsoft, Molson, Rand McNally, Results Inc.
 
The Dao of Wow. The Dao: to be able to renew and transform the ideas you work with, you must master that which enables you to see them from the outside. The Wow: After 20 years of eschewing the “best ever” hype, here we go: Forget Sponsorship...As You Know It will be the most exciting and important industry conference since the first IEG—the first-ever sponsorship conference—21 years ago. 

Hear from internationally known CEOs and CMOs, and other fast-moving innovators who are reshaping the future of business—for good, for better, and forever.

Join 1,200 tuned-in cohorts March 14 to 17 for a marathon of new thinking, new practices and new contacts. Come to Chicago and experience the convergence of the most powerful ideas and most powerful network. From Sunday through Wednesday, you’ll be immersed in actionable learning and profitable exchange.

Raise your gaze. Whether your turf is B2B or B2C, public or private, sports, arts, leisure, events, entertainment, media or nonprofits—local or global—some of the most rewarding contacts you make will be with delegates outside your sector. And bonds formed at IEG are so strong that more than 65 percent of the attendees are alumni.

Enroll yourself; invite your boss. The future is bright. Get a crystallized vision of the opportunities ahead and the energizing sense of optimism that comes from charging creative juices. 
 
Remember this: The 21st annual IEG Conference will be the best ever. Book your seat today. 

Hear From Sponsorship's Most Powerful People such as…

Larry Light, executive VP & global CMO for McDonald's, who is tapping the power of entertainment to stimulate sales on Main Street and build brand value on Wall Street

Micky Pant, CMO for Reebok, whose game-changing moves include tie-ups with Jay-Z and 50 cent

Billy Beane, vice president, general manager of the Oakland A's, who successfully challenged conventional assumptions embedded in Major League Baseball, blasting away the status quo and re-visioning the sport forever. His story is told in the bestselling book Moneyball

John Costello, executive VP of merchandising and marketing for The Home Depot, and world-class sports marketer

Warren Kornblum, CMO of Toys "R" Us, who is using sports and entertainment tie-ins to revitalize the shopping experience

John Paul DeJoria, co-founder and CEO of John Paul Mitchell, who—on top of the financial metrics—gauges the success of his hair care empire by the amount of social currency it generates

Bob Cramer, vice president, global sponsorships & event marketing, MasterCard, who turns partner benefits into memorable moments

Rob Apatoff, president and CEO of Rand McNally, who promises insights from the top on the role of event marketing in today's mediascape

Al Golin, founder of Golin/Harris Int'l, and author of Trust or Consequences

Stuart Redsun, Motorola's worldwide GM of brand marketing, whose use of film, fashion and music has turned the once stodgy handset into the hippest

Kevin Roberts, idea maverick, peak performer and Saatchi & Saatchi's wildly successful CEO, who is moving love out of the living room and into the boardroom

Andrew Zolli, Futurist in Residence at Popular Science and guru of brand-experience and ambient technologies

Plus: AirTran Airways, Bell Canada, Blue Cross, Citizens Bank, Clorox, Colgate, Coca-Cola, Georgia-Pacific, Mercedes, Microsoft, Molson, Nextel, Shell, Unilever, WaMu and two dozen others.
 

FOR MORE INFO, CONTACT:
IEG, Inc.
640 North LaSalle Street, Suite 600
Chicago, IL 60610-3777
Phone: 312-944-1727
Toll-Free (USA) 800-834-4850
Web: www.sponsorship.com
E-mail: customerservice@sponsorship.com
 

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Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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