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Need a sponsor, but don't know what to do? You can get a brand new motorsports marketing book, sponsorship leads and resources, your questions answered, and more – all from a genuine pro, all absolutely free.
Sponsorship411.com is a new and different information resource from Thomas Amshay who for 20 years has advised companies about sponsorship. Though he rarely works for racers, Amshay wrote three (now four) books and nearly a hundred articles aimed at helping them get sponsored.
Amshay: "I was a racer long before I was in this business. I still remember how hard it was to get a sponsor, but it’s nothing compared to today when racers are competing against every sport and event in the world. I don’t have a magic wand, but if you’re serious I can show you how to get yourself in the game."
In 1992 Amshay wrote “Get Ready, Get Set, Get Sponsored”. He wanted to put auto-racing sponsorship into business and marketing terms that made sense to executives and racers alike.
"I didn’t expect a bestseller, but it took off like a rocket," says Amshay "Unfortunately, within a year sponsorship books and ‘consultants’ were coming out of the walls. I guess some people thought sponsorship advice was a way to get rich quick -- even if you didn’t know what you were talking about.
"The outcome, in my opinion, is that racers today don’t trust much of anything (or anyone) that is supposed to help them get sponsored. This really hit home recently when someone in the racing media said something I wrote might make readers think I was a shill for a service I mentioned.
"I’ve been working on this new book for a long time, but had to ask myself what’s the purpose if nobody reads it? So I decided to put it online along with other sponsorship help and let serious racers have at it."
Sponsorship411.com is completely free. Visitors aren’t asked to register or do anything to use it. And Amshay has absolutely nothing for sale – not even a hard copy of the new book. Instead, visitors can print the chapters for personal use for free.
"I’m happy with it like this," he says. "I want people to use this stuff and having it on the Web lets me keep it fresh, which is vital as fast as things change these days." http://www.sponsorship411.com
Contact: Thomas Amshay
2041 15th Street, top
floor
Cuyahoga Falls, OH 44223
330-923-8195
ThomasAmshay@copper.net
Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com
