- HomePage
- FYI
- News Briefs
- Archives
- Now That I Have Your Attention
- Neat Stuff
- The Racer's Edge
- Sponsor Search
- Concession Corner
- Indoor Info
- Fun Times
- Book Nook
- Eye On The Industry
- Shop Talk
- The Last Laugh
- Kart Expo Update
- News Briefs
- Association News
- Classified Ads
- Calendar of Events
- Kart Link
- Advertising Info
- Feedback
- Legal Stuff
- Weather Updates
- Maps/Directions
- Contact e-KMI
International Karting Industry Buyer's Guide
Now is the time to begin signing sponsors for the 2003 season. Looking for sponsors for kart tracks and club events can be very frustrating. Here are a few hints that may be helpful in securing track or class sponsors for your facility or event.
1. Design your “sell” materials (your proposal). Make sure it lists: who, what, when, where, why, and how and make sure it has a contact name, phone number and e-mail address.
2. Mail your proposal (by post not e-mail) to your entire prospect list, directed to the marketing manager.
3. Divide the list of potential sponsors (your prospect list) among several club members for personal contact.
4. About one week after mailing your proposal, contact each potential sponsor.
5. When calling, be sure to ask for the person in charge of advertising or marketing.
6. Ask them if they have seen the proposal. If yes, sell ‘em.
7. If not - Be sure you have a hard copy of the proposal that you can fax them while you are on the phone with them. In many cases, your original may have been set aside and a fax during your conversation will be helpful.
8. Then ask them to review the proposal, and when it would be a good time to call them back. Then, don’t forget to call them!
9. When discussing the proposal, be sure to mention all of the possibilities of exposure for the products and/or banners and stickers, etc.
10. Do not promise something you can’t deliver. If you do, you will have a very difficult time re-signing them next year and worse than that, they may tell other potential sponsors that you don’t deliver as promised.
11. Keep your prospect list updated – adding new potential sponsors as they are found.
12. Remember, Finding
sponsors should be a total club effort – if you spread the work among many,
it will be easier than you expected.
Be persistent, but not
bothersome and you should be rewarded with happy sponsors and a well-funded
program. Good Luck!
END
Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com
