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International Karting Industry Buyer's Guide

Kart Expo International
ExhibitorInformation and Show Directions

FUN TIMES

DISCOVER NEW PRODUCTS, COMPARISON SHOP AND NETWORK AT EXPO 2004
Fun Kart Manufacturers Ready for Show

The U.S. fun kart industry is getting ready for the International Lawn, Garden and Outdoor Power Equipment Exposition 2004, better know as Expo 2004, which will be held September 24-26 at the Kentucky Exposition Center in Louisville, KY. Strengthened by the economy, the industry is poised to enjoy prosperous sales at the annual exposition.

Fun Karts are a natural for established lawn and garden outlets, kart shops, hardware and outdoor power equipment stores, motorcycle dealers — any business that deals with engines and the public. In general, fun karts are easy to sell, offer high profit margins and fill a void in the winter months when sales of other equipment and parts are usually down.

As with all products, marketing is the key to sales success. Some fun kart manufacturers offer signage and point of purchase displays that enable several karts to be shown in a small foot print display area. Displaying fun karts outside a store is a sure attention-getter for motorists passing by. (Ever seen a lawn and garden show with a dozen mowers outside or a cycle shop with dozens on display?) There is a reason that is done — sales!

Ease of sale, simple parts inventory and substantial profits all add up to a high value product line. Fun karts offer a clean, family-oriented activity that is truly affordable. Dealers are urged to check out the wide variety of products and marketing programs available at Expo 2004.

Dealers are urged to pre-register for the huge show by visiting www.expo.mow.org or call 502-562-1969.

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Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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