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EYE ON THE INDUSTRY

IT’S A SELLER’S DUTY TO MAKE A PROFIT!
By Darrell Sitarz

A number of “sellers” in the karting industry have an attitude that the LOWEST price is the best price and that a sale at any price is it own justification. The attitude implies that a dealer offering products for sale at any price higher than the lowest price available from any and all competitors is somehow taking advantage of, defrauding, cheating or otherwise unethically abusing his or her customers.

This belief fails to recognize or even consider that the customer’s best interests are served by buying products from dealers who are profitable not just at the time of sale, but well into the future. It ignores important values to the customer such as product and parts availability, timeliness of delivery or repair, reliability of service, expert advice, satisfaction, prestige, peace of mind, comfort, convenience and safety.

Every seller has a DUTY to make a profit!
Consider the responsibilities of sellers:
1. A seller owes his or her customers full value for money spent. The customer deserves value and satisfaction with purchases at the time of sale and into the future.
2. A seller owes suppliers good representation in the marketplace and timely payment for product.
3. A seller owes employees good jobs at good wages
4. A seller owes the community a prosperous, well-managed business.
5. A seller owes loved ones a decent living and secure future.
6. A seller owes the government prompt payment of all taxes due and conformity to all laws and regulations.

All these things are owed to all of these people, and it’s PROFIT that makes it happen.

END

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Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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