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EYE ON THE INDUSTRY

KARTING INDUSTRY COUNCIL INVITES YOU TO JOIN!

The Karting Industry Council invites manufacturers, importers, distributors and dealers to join and become part of growing the kart racing industry.

Established in 1973 and comprised of businesses involved with manufacturing, distribution, importing/exporting and reselling karting-related products, the Karting Industry Council (KIC) is the oldest and largest independent trade association for the sport in North America.

KIC’s goal is a simple one — to Promote Karting Through Leadership. With its aggressive national marketing and promotion program, KIC hopes to focus attention on what has been called “The World’s Most Popular Motorsport”. The objective — to give karting the credibility is long deserves.

In addition, as an independent organization, KIC can offer an objective view to all sanctioning organizations, both domestic and international.

Whether you are large or small, well known or brand new to the industry, your company can benefit from the knowledge and experience of the Karting Industry Council. By supporting KIC, you can become a part of a collective and unified effort to help promote and grow the sport of kart racing.

KIC’s MISSION STATEMENT
The Karting Industry Council is a non-profit trade organization comprised of karting industry leaders to:

1. Provide leadership within the kart racing industry
2. Create programs to increase public awareness of the sport
3. Be of service to the sports’ sanctioning bodies to promote the industry
4. Emphasize programs, activities and information to achieve high quality standards and business ethics within the industry
5. Provide training programs and business resources for its members

MEMBER BENEFITS INCLUDE…
Newsletter—
KIC’s bi-monthly newsletter brings you news from within the karting industry, helpful business-related articles and much more, all in a timely manner.

Website—
KIC’s website (www.kartindustrycouncil.com) is currently undergoing a complete change. The new site will contain the following information:

1) An alphabetical list of current KIC board members including contact information
2) An “Introduction to Karting” for newcomers
3) An on-line newsletter
4) National Tech Committee Information
5) A Calendar of KIC events (Meetings, shows, etc.)
6) An on-line applications to join KIC
7) Association Press Releases
8) A membership list with links to each member’s website.
9) Archives—All past news, meeting minutes, etc.
10) Helpful business articles
11) KIC Store—KIC Products (Video tapes, Consumer Brochures, Pins, etc.)

Advertising—
Another advantage to KIC members is the opportunity to participate in their national advertising campaign. This program allows a company to include its literature in the karting information packet that is sent to those who respond to numerous ads that KIC runs from time to time in automotive and motorsports-related publications.

Trade shows—
The Karting Industry Council participates in a number of trade shows promoting the sport of kart racing. By being a member, a company is also exhibiting in the sense that its literature is displayed for distribution in the colorful KIC booth. Another member benefit, which alone is worth the cost of membership.

Video—
KIC has again produced a short 8-minute promotional video titled “Introduction to the Exciting World of Karting”. This video is ideal for karting dealers (available in loop form for in-store or trade show promotion) to help educate potential customers. A copy of the video is sent to new members and is available for bulk purchase.

Meetings—
KIC holds quarterly board meetings at various locations around the USA. In addition, an annual membership meeting is usually held during on of the annual major karting shows.

KIC CODES OF ETHICS
A. To promote a cordial business relationship between the consumer and the industry.
B. To avoid conflicts of interest in business whenever possible
C. To provide the customer with as much information as possible, to provide for the proper use of the products purchased and have a sense of personal obligation to each customer
D. To ship products within a timely manner and resolve claims promptly
E. To develop proper business guidelines
F. To support products sold with a sense of personal obligation
G. To promote KIC whenever possible

Lloyn Milliken, past president and founding member once said, “Remember it doesn’t cost to belong to an association, it pays!”. With that in mind, you are invited to join the karting industry’s trade association, KIC—the Karting Industry Council.

For information, call Bob White, 859-760-5850 or write KIC, 11939 Taylor Mill Road, Independence, Kentucky 41051 USA.

END

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