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CONCESSION CORNER

THE FEC OWNER/OPERATOR’S ALPHABET GUIDE TO SUCCESS
By Peter F. Olesen

There are a number of factors that influence the success of a Family Entertainment Center (FEC). Though the following may seem simplistic, it’s a quick checklist to review occasionally to make sure you are addressing the “big picture”.

A – Attention to guest needs
B – Build a sound reputation
C – Commitment
D – Dare to be unique
E – Excitement
F – Fun for everyone
G – Guest oriented
H – Handicap accessible (ADA requirements)
I – Interest in guests, staff, reputation and quality
J – Judgment
K – Knowledge of the industry and limitations
L – Location
M – Management Skills
N – Neatness
O – Organization
P – Planning
Q – Quality attractions and equipment
R – Responsibility
S – Safety first, last and always
T – Training of Staff
U –Understanding
V –Vision
W – Willingness to listen to your guests
X – “X-factor” = extra effort
Y – You-can-do-it attitude
Z – Zealous (in maintaining customer relations, improving attractions and safety)

END

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Kart Marketing Group, Inc.
Post Office Box 101
Wheaton, IL 60189 USA
Telephone: 630-653-7368
Fax: 630-653-2637
Email: karting@msn.com

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